At LHA, we understand the challenges that corporations are facing in today’s economic climate and are experts at elevating the level of proactive communications to desired audiences.  We believe that, even in these tumultuous times, generating brand awareness via media coverage in a cost effective manner is vital to every company’s success – this imperative does not simply evaporate in a weak economy. 

The PR industry is experiencing a transformation as well.  Ever-shrinking traditional media outlets have become fiercely competitive and the shift to the digital space is leading corporations of all sizes and scopes to seek guidance to navigate these stormy seas.  Rather than fearing change, we see opportunity!  This new media landscape has led to a true convergence of the traditional and online worlds, creating an even greater ability to influence audiences via a strategic PR program than ever before.  

LHA’s entrepreneurial philosophy was shaped for today and is prepared for tomorrow. Clients engage us for our creativity, our results-oriented focus and an innovative 360-degree understanding of diverse sectors and audiences. We have a keen ability to anticipate and adapt to change, meeting every challenge with thoughtfulness, action and agility. We live our roll-up-your-sleeves mentality with a passion for media relations that transcends sectors, genres and markets.  

Coordinated programming.  LHA’s Strategic Media Relations Practice is dedicated to enhancing our clients’ ability to capture high-profile, high-impact media coverage. This Practice works hand-in-hand with LHA’s established IR account teams to provide clients with unique and valuable collaborative programming.  From quicker news bureau response to detailed strategic campaign development and implementation, LHA’s skilled strategic media advisory team evaluates and provides the guidance and execution our clients need to impact their specific ROI.  

Long-standing relationships.  Achieving success and, most importantly, delivering unprecedented results that affect action is accomplished through close-knit, outlet-oriented relationships and a unique understanding of today’s media landscape. This approach is further cemented by a detailed grasp of our clients’ businesses, key messages, target audiences and desired channels of communication. LHA maintains the expertise, resources and tools required to build the awareness needed for organizations to strengthen and build their brands, corporate identities and reputations, regardless of economic climate. 

Strategic and tactical.  From proactive mainstream outreach to news cycle management, and from targeted verticals to crisis communications, LHA’s Strategic Media Relations team maintains the experience and insight needed to dramatically impact overall and targeted awareness in the face of a rapidly evolving media world.   

At LHA, our approach to results oriented PR centers on a focused, tailored process with services including:

• Development and execution of external communications programs
• Brand positioning and key message development
• Proactive media-specific messaging and targeted outreach
• News bureau management
• Editorial desk-side meetings
• Audience identification
• Targeting key influencers and thought leaders
• Media audits
• Tradeshow support
• Collateral development
• Media training and interview preparation
• Securing special event attendance, introductions and meetings with key editors and industry professionals

To learn more about LHA’s Strategic Media Relations services please contact Adam Handelsman at ahandelsman@lhai.com or 212.201.6622